Perform an aggressive growth social media audit & strategy

You need a social media audit and strategy if you want to turn your social media marketing from randomised posting into a business driver.

Before you can think about developing a new strategy for your social media, you must first perform a social media audit to gain a better understanding of your audience and provide content that targets, motivates and engages them. This will help you develop a strong and winning, personalised strategy that gives you an edge over your competition. You can use what you learn from this social media audit to further capitalise on what works, improve your weaknesses and target the gaps that are not being met by your competitors.

This audit will first identify and analyse your competitors, comparing your social media activity, conversion rates, amplification rates and applause rates - on various different platforms - with theirs (you are welcome to ask me if you have no idea what these rates are).

I will then perform a deep dive into each social profile of yours and your competitors to identify the most successful content on each one. This will help build your content creation strategy.

I will then perform an audience analysis for each profile of your competitors, comparing the data with yours. This will help build your engagement strategy.

I will then perform an opportunity and gap analysis to identify social media marketing gaps I think you should be taking advantage of that your competitors haven’t seen.

Finally, using your aims and objectives, I will develop my signature Aggressive Growth social media strategy, consisting of a brainstorm, content creation strategy with editorial and promotional calendar, engagement strategy, opportunity and gap analysis, and a social media mix.